The Challenge of Book Promotion

My latest challenge is promoting Nairobi Ndoto while working on the next book. Engaging on social media, contacting book bloggers, looking up contests, and running a giveaway takes time. I’m happy to spend the time, but I need to balance that with writing.

I imagine this will be a process of trial and error until I get it right. I’m going to try limiting book promotion to one hour on one day of the week. This can be anything from research, to social media strategy, to requesting reviews, to creating assets that I can use in promotions. Then, on the other days of the week, I’ll engage on social media briefly – just enough to interact with people and sometimes post something. We’ll see how that goes.

I’m hoping this will be enough so I can focus more time on writing.

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